Generate Keywords
Finding the right keyword is always a bit challenging, but having a good keyword research tool can help to generate keywords in the most effective way possible. This can help you strategically increase traffic to your website or blog from the search engines.
One major aspect of search engine optimization (SEO) is the process of creating content using the exact keyword or keyword phrases that people are using to generate keywords. While there are certainly other factors involved in ranking well at the search engines, matching the on-page criteria is the first step in ensuring your visibility. Consistent cherry picking of long tail keywords over time is one of the easiest ways to boost traffic. Here are four free keyword research tools that are popular because they all work well to generate keywords.
1. Spacky.com
Spacky, funny name, but is an awesome free keyword search estimator tool to generate keywords. It can tell you what exact terms were queried at the major search engines in the previous month and how many searches were conducted. The way it works is you enter a keyword or keyword phrase into the search box. The estimated monthly search volume results show how many people searched for that exact keyword or phrase in the previous month. The results also include keywords and phrases related to that theme and it’s common to find gems you hadn’t thought of.
When it comes to search engine optimization, it’s amazing how two very similar keyword phrases can have two very different effects on your blog or website’s traffic. It’s nice to know ahead of time exactly what popular keywords your audience is using to search with, and then build content around them to attract the search engines. In addition to knowing what people are searching for, it’s also important to know how many results there were for each query. There’s no sense getting involved in a saturated supply market when so much possibility exists online if you’re willing to do some research. The tricky part is to find a keyword that has some popularity, but not so much, and have the right syntax so you can use it to write with naturally. A lot of people will search for "dog bark loud," but it is hard to write that way. Spacky helps to generate keywords that are truly useable.
A word of caution: It’s easy to become excited with the results when you see how many people searched for your idea or keyword last month. However, your data is incomplete. While Spacky is a great tool, it does not measure the number of search engine results for each keyword, i.e. your competition. Without knowing the current state of supply, it’s impossible to estimate a keyword’s potential popularity and/or profitability.
2. Wordtracker
Wordtracker’s free keyword suggestion tool is a very popular choice. I find it to be especially helpful with ’seed words’ to generate keywords. Seed words like ‘how to’, ‘cure for’, and ‘buy’, all work well to drill down, and get some ideas for new sites, articles, and products. If you are looking for a more powerful keyword research tool, check out their monthly subscription option, which includes access to more data and other options.
On their site, they have also included a case study in the form of a FREE PDF, created by some leading SEO expert, to help you see how to use Wordtracker. To find out, they created a story around Virginia Veg, a fictional company that wants to sell vegetarian dog food online. They then asked marketing and SEO experts from around the world to tell us how they would use Wordtracker to help Virginia Veg.
You can download your FREE PDF here. I found it very helpful.
3. Google AdWords Free Keyword Tool
Google has developed this free online keyword research tool to analyze keyword demand in support of the Google AdWords program. It allows you not only to save your searches to a csv or text file, but also seamlessly integrate your top keywords into an AdWords marketing campaign.
Market Samurai, probably the most exotic of the four, is a powerful tool for keyword research. It does especially well when searching for those hidden keywords and niche building ideas, that others might have missed. There is a free version for the product, but if you want to drill your keywords down in greater depth, the paid version offers even more valuable information such as SEO competition, rank checking, and finding content.
All four keyword research tools can help in searching for just the right keyword. If I had to pick just one tool, I still would go for the Google Adwords tool. I still think it is the best for realtime keyword research that can aid in the most in depth analysis of your keyword needs. I especially like a couple of features with the Google tool. You can limit the search to just include the words that you are most interested in, rather than just spinning a bunch of extra words. The other feature that helps me is the CPC (cost per click). I like knowing this to find out the real competition for my keyword.
Finding the right keyword is a little like making a really good Chili. A good Chili will have just enough spice, not too sweet, not too tangy, not too greasy, not too frilly. So too is a good keyword. It needs to have enough searches for demand, but not too much. Having the right keyword tool can really help to cook up just the right killer keyword. Keyword research might seem difficult to some, but I find it exciting. I think it is fun to explore all of the research to unleash all of the possibilites.
Happy Keyword Researching!
Finding the Right Keywords to Promote Your Products
In order to find those golden gems, or as they are sometimes referred to, low hanging fruit, you cannot skip the keyword research step.
How to Find Profitable Keywords
Take a look at the column on the right that I’ve circled. It’s a good rule of thumb to focus on finding keywords with a minimum of 1500 searches monthly.
Finding relevant keywords is really the art of SEO. Sometimes you can strike a gold mine where no one else is working.
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Posted under Net Marketing Tool Shed
This post was written by admin on December 13, 2009
Until a couple of years ago, support for the Mailloop software was limited to some videos and a help manual. Yes, there were a few staff dedicated to supporting customers, but I generally get the impression they were spread too thin.
